The making of an MVP.

Personnel Staffing Group came to my team as a 500MM staffing company with offices in 16 states that had grown purely through acquisition. Their business cards showed all the typical signs of a company overwhelmed by speedy growth. Each card presented two or more company names, multiple logos and phone numbers for multiple regions. It was legacy soup, projecting a brand of schizophrenic indecision.

My slim team of 7 advised the client from the ground up, starting with strategies for organizing their service offerings, all the way through renaming, positioning and full brand development.

MVP was a exemplary case of client and brand team working closely together with mutual trust for ideal results.